Corrections Policy
The Beauty Briefing’s Corrections Policy explains how we correct meaningful errors, update content when important information changes, and preserve material changes to our product evaluations.
Our commitment is simple:
When something meaningful is wrong or no longer current, we address it clearly and responsibly.
Corrections, updates, and evaluation changes
We distinguish among three types of changes:
- Correction — Fixes an error in the original content.
- Update — Adds or revises information because circumstances have changed.
- Material evaluation change — Changes a meaningful editorial conclusion and preserves the relevant earlier evaluation in the BB Registry.
This distinction helps readers understand whether the original content contained an error or whether new information changed BB’s evaluation.
Minor edits
Spelling, grammar, formatting, broken links, and other minor issues may be corrected without a public notice when they do not change the meaning of the content.
These edits improve readability or presentation without materially affecting the evidence, reasoning, BeautyBrief™, or editorial conclusions.
Material corrections
Material corrections are disclosed when an error could affect a reader’s understanding or buying decision.
A material correction may involve:
- An incorrect product detail
- An inaccurate ingredient statement
- A misrepresented brand claim
- An error in regulatory information
- An incorrect comparison
- A factual mistake that affects Claims Check, Shopper Fit, Value Check, Bottom Line, or another material conclusion
- A meaningful omission that changes how the product should be understood
When appropriate, the page will explain what was corrected and when the change was made.
Content updates
An update is not necessarily a correction. The original information may have been accurate when published, but later circumstances may require the content to be reviewed.
Updates may be needed when:
- A product is reformulated
- Packaging, directions, warnings, or intended use change
- New evidence becomes available
- An applicable regulatory requirement changes
- The brand provides new and verifiable information
- Price Tier or market position materially changes
- Availability changes in a way that affects the evaluation
- A comparison product is discontinued, reformulated, or otherwise no longer appropriate
A price or availability change does not automatically change BB’s evaluation. It matters when it materially affects value, market context, or another shopper-relevant conclusion.
Material evaluation changes
When new information materially changes BB’s interpretation of a product, we update the BeautyBrief and preserve the relevant earlier conclusion in the BB Registry.
A material evaluation change may affect Claims Check, Shopper Fit, Formula Flags, Shopper Preferences, Key Ingredients, Price Tier, Value Check, Bottom Line, comparative context, or the narrative Final Assessment.
Changes may result from:
- A significant reformulation
- Stronger or more relevant evidence
- New regulatory information
- Corrected product information
- A material change in expected performance, shopper fit, or value
- A change in product positioning, directions, warnings, or substantiated claims
- Another development that meaningfully changes how the product should be understood
Updating an evaluation when the evidence or product changes is part of maintaining an accountable editorial record.
How the BB Registry preserves changes
Each evaluated product receives one permanent BB Registry record and one BB identifier.
The Registry preserves important information about the product, its formula, supporting evidence, material updates, and evaluation history.
When a material conclusion changes, the earlier record is not silently erased. The Registry preserves the history needed to show what changed, when it changed, and why BB’s interpretation was revised.
Learn more about the BB Registry.
Reports from readers and brands
Readers and brands may report possible errors or submit relevant factual documentation for review.
Helpful information may include:
- An updated ingredient list
- Disclosed ingredient concentrations
- Product-specific testing or substantiation
- Corrected directions or warnings
- Regulatory documentation
- Evidence of a reformulation or packaging change
- Documentation supporting a claimed Shopper Preference
Submitting information does not guarantee that published content or BB’s evaluation will change. The documentation must be relevant, reliable, and sufficient to affect the issue being reviewed.
A brand’s disagreement with an editorial conclusion is not, by itself, grounds for a correction.
How requests are reviewed
A human editor reviews correction requests and determines whether a correction, update, or material evaluation review is needed.
The review may include:
- Checking the original source material
- Reviewing newly submitted documentation
- Confirming the current product, formula, directions, warnings, or other relevant details
- Rechecking applicable regulatory information
- Reviewing whether a Shopper Preference remains substantiated
- Assessing whether the new information changes BeautyBrief™, comparative context, or another material editorial conclusion
Brands do not approve, edit, or negotiate our conclusions. Editorial authority remains with The Beauty Briefing.
Read our Editorial Independence Policy and Editorial Standards.
Reporting a possible error
Readers and brands can report possible errors through our Contact page.
Please include the page URL, the information you believe is incorrect, and any reliable documentation that may help us review the issue.
We evaluate correction requests based on the accuracy, relevance, and quality of the information provided—not on the identity of the person or company submitting the request.
Why corrections matter
Meaningful errors should be corrected, important changes should be documented, and earlier evaluation history should not be silently erased.
This policy helps keep The Beauty Briefing’s work clear, current, traceable, and accountable so shoppers can make decisions using the strongest available information.
Learn more About The Beauty Briefing and read How BeautyBriefs Work.
Last reviewed: September 2026