KraveBeauty Matcha Hemp Hydrating Cleanser Review
BeautyBrief™
Brand
KraveBeauty
Product
Matcha Hemp Hydrating Cleanser
Claims check
You get a mild cleanser with disclosed 15% glycerin, a skin-friendly pH, and direct 22-subject hydration support, making the non-stripping story stronger than ingredient inference alone.
Shopper fit
- Dry
- Normal
- Combination
- Oily
- Sensitive
Formula flags
- None identified
Shopper preferences
- Vegan
- Cruelty-Free
Key ingredients
| Glycerin | Used at a brand-disclosed 15% and provides substantial water-binding support in the cleanser. |
|---|---|
| Coco-Betaine | Provides gentle cleansing and contributes to the cleanser's soft lather. |
| Coco-Glucoside | Adds mild surfactant support without pushing the formula toward an aggressive high-foam wash. |
| Panthenol | Adds hydration and skin-comfort support for dry and sensitive routines. |
| Green Tea Extract | Adds supporting antioxidant value in this rinse-off formula. |
Price tier
$ Budget
Value check
At the Budget tier, you are paying for mild daily cleansing, 15% glycerin, supportive humectants, pH 5.5–6.5, finished-product hydration testing, and PETA-certified Vegan and Cruelty-Free status.
Where to buy
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Bottom line
If you want gentle daily cleansing with meaningful moisture support, this gives you strong Budget value. If you specifically want stronger degreasing, acne treatment, or exfoliation in the wash step, choose a cleanser built for that job.
If you want your cleanser to feel gentle rather than squeaky-clean, KraveBeauty Matcha Hemp Hydrating Cleanser gives you a well-supported Budget option with a disclosed 15% glycerin level, mild surfactants, hemp seed oil, panthenol, sodium PCA, and green tea.
The product-specific evidence is useful too: KraveBeauty reports increased skin moisture capacity for up to 48 hours after one use in an independent 22-subject study.
What it claims
KraveBeauty says the cleanser removes daily grime without stripping skin and helps leave natural lipids and oils behind. The current page positions it for all skin types, especially dry and sensitive skin, and reports a pH range of 5.5–6.5.[1]
Claims vs. formula
Coco-betaine and coco-glucoside give you the mild cleansing system, while 15% glycerin provides unusually substantial humectant support for a rinse-off cleanser.
Butylene glycol, methyl gluceth-10, panthenol, sodium PCA, caprylic/capric triglyceride, and hemp seed oil add more moisture and conditioning support.
The 22-subject study adds direct finished-product support for the hydration story. The small sample means the 48-hour result is best read as a product-specific study outcome rather than a guarantee for every routine.
Green tea and hemp seed oil add antioxidant and emollient context, but the main reason to choose this cleanser is simpler: gentle cleansing with meaningful moisture support.
Ingredients that matter
Glycerin 15%: Gives you substantial water-binding support for a rinse-off cleanser.
Coco-betaine: Gives you mild cleansing and soft lather.
Coco-glucoside: Adds further mild surfactant support.
Panthenol: Adds hydration and skin-comfort support.
Green tea extract: Adds supporting antioxidant value.
Glycerin
If your skin feels dry or tight, glycerin helps your skin hold moisture. You don't need a high percentage or a separate serum when your moisturizer already works well.
Read the IngredientBrief
Coco-Betaine
Coco-betaine is a cleansing and foam-supporting surfactant. It is not cocamidopropyl betaine, and the full cleanser determines mildness.
Read the IngredientBrief
Coco-Glucoside
Coco-Glucoside is a well-established nonionic cleansing surfactant. The complete surfactant system determines how gentle a cleanser feels, and alkyl-glucoside contact allergy is clinically documented in sensitized people.
Read the IngredientBrief
Panthenol
Panthenol is a well-supported humectant and conditioning ingredient that improves hydration and helps reduce water loss. The complete moisturizer matters more than a high percentage or broad barrier-repair marketing.
Read the IngredientBriefWhat to expect in the short term
You get a low-foam cleanse with less of the tight after-feel that can follow stronger foaming cleansers.
What to expect over time
You are buying dependable daily cleansing without adding exfoliating acids or acne medication to the wash step, which makes it easy to pair with stronger leave-on treatments.
Who it fits
This makes the most sense if your skin is dry, normal, combination, oily, or sensitive and you prioritize comfort after washing, with the clearest fit for dry and sensitive routines.
Compare before you buy
Choose KraveBeauty when you want 15% glycerin, a skin-friendly pH, finished-product hydration testing, and PETA-certified Vegan and Cruelty-Free status at a Budget price.
Choose a stronger cleanser when degreasing or treatment activity is your actual priority.
Final assessment
KraveBeauty Matcha Hemp Hydrating Cleanser gives you strong Budget value if you want gentle daily cleansing with meaningful moisture support. The 15% glycerin, mild surfactant system, pH 5.5–6.5, and 22-subject hydration study give the formula a clearer reason to choose it than botanical marketing alone.
Where to buy
Choose a retailer to view current pricing and availability.
We may earn a commission through these links at no additional cost to you. This does not affect our BeautyBrief.
Last reviewed: October 2026
Sources
- KraveBeauty. Matcha Hemp Hydrating Cleanser. Current official U.S. product page. Accessed October 2, 2026.
Source for current $16 price, 120 mL size, 15% glycerin, all-skin-types and dry/sensitive positioning, pH 5.5–6.5, current formula, and the independent 22-subject 48-hour hydration study.
- KraveBeauty/PETA certification documentation. Reviewed October 2, 2026.
Source for current PETA-certified Vegan and Cruelty-Free status.
