KISS Launches UNBOOKED Brow & Lash Care Collection for At-Home Routines

September 23, 2026 · 1:27 p.m. ET

By Regina Bonham Bordeaux

KISS launched its UNBOOKED Brow & Lash Care collection in the U.S. on September 22, 2026, expanding its at-home beauty lineup with products for brow lamination, tinting, lightening and waxing, plus lash lifting, cleansing and conditioning.^[1]

The collection is built around a simple idea: salon-style brow and lash care without an appointment. For shoppers, that means more options for doing these services at home—but not every product in the lineup carries the same considerations.^[1]

What launched

The new lineup includes brow-care products such as a Brow Lamination Kit, Brow Hydration Serum, Brow Tinting Cream Kit, Brow Lightening Cream Kit, brow pens and waxing products. Lash-care products include a Lash Lift Kit, Curl Fixing Serum, Lash Care Kit, cleanser, adhesive-removal pads and a lash-thickening serum.^[1]

KISS says the collection is available through CVS, Amazon and its own U.S. website, with broader expansion planned for 2027.^[1]

Why it matters

The launch brings more traditionally salon-based brow and lash services into home-use kits. That convenience is the point of the UNBOOKED campaign, but it also makes product-specific directions and safety guidance especially important.

The clearest example is the Brow Tinting Cream Kit. KISS markets it for at-home eyebrow tinting and provides directions for mixing and applying the tint at home.^[2]

FDA, however, advises consumers not to dye or tint their eyebrows or eyelashes at home because of the risk of serious eye injury.^[3]

What shoppers should know

The FDA guidance applies to eyebrow and eyelash dyeing; it does not mean every product in the UNBOOKED collection raises the same issue. A brow wax, conditioning serum or lash cleanser is a different type of product from an at-home brow tint.

That distinction matters because this is a broad collection, not a single treatment. Shoppers should evaluate each kit based on what it does, where it is used and what directions or precautions come with it.

For the Brow Tinting Cream Kit specifically, there is a clear tension between the product’s intended at-home use and FDA’s standing advice against at-home eyebrow dyeing. FDA has not issued a product-specific warning, recall or enforcement action against the KISS kit; the guidance is broader consumer advice.^[3][4]

What we’re watching

BB will be watching how KISS positions the Brow Tinting Cream Kit alongside FDA’s standing guidance and whether additional safety or use information is added for shoppers.

For the collection as a whole, the main takeaway is straightforward: KISS is making more brow and lash services available for home use, but the right precautions depend on the specific product—not simply on the fact that it is part of the same launch.