KraveBeauty Matcha Hemp Hydrating Cleanser Review
BeautyBrief™
Brand
KraveBeauty
Product
Matcha Hemp Hydrating Cleanser
Claims check
You get low-foam daily cleansing with 15% glycerin and a brand-reported 22-subject moisture-capacity study, but its 48-hour finding does not demonstrate permanent barrier repair or acne treatment.
Shopper fit
- Dry
- Normal
- Combination
- Oily
- Sensitive
Formula flags
- None identified
Shopper preferences
- Vegan
- Cruelty-Free
Key ingredients
| Glycerin | Used at a brand-disclosed 15% and provides substantial water-binding support in the cleanser. |
|---|---|
| Coco-Betaine | Provides gentle cleansing and contributes to the cleanser's soft lather. |
| Coco-Glucoside | Adds mild surfactant support without pushing the formula toward an aggressive high-foam wash. |
| Panthenol | Adds conditioning and moisture-support roles in this short-contact formula, rather than independently verified leave-on effects. |
| Camellia Sinensis (Green Tea) Leaf Extract | A listed tea extract supporting the botanical context; the finished cleanser has no isolated antioxidant-treatment study. |
Price tier
$ Budget
Value check
At the Budget tier, you pay for a gentle-leaning cleanser with disclosed glycerin concentration, skin-friendly pH and finished-product moisture testing rather than treatment-level exfoliation or acne control.
Where to buy
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Bottom line
If your skin needs a comfortable daily cleanser, Matcha Hemp offers useful Budget value with 15% glycerin and direct moisture-capacity testing. If you need acne medication or stronger makeup removal, a different cleansing approach will serve you better.
If your skin feels tight after washing, KraveBeauty Matcha Hemp Hydrating Cleanser offers a gentler-feeling cleansing approach built around coco-betaine, coco-glucoside and a brand-disclosed 15% glycerin level. It also contains hemp seed oil, panthenol and green tea ingredients for additional skin-conditioning support. The Budget price makes it a practical option for a daily routine focused on comfort rather than treatment.
KraveBeauty reports an independent 22-person study showing improved skin moisture capacity for up to 48 hours after one use. That finished-product testing is a more relevant reason to consider the cleanser than assuming its matcha or hemp ingredients act like leave-on treatments.
What it claims
KraveBeauty describes Matcha Hemp Hydrating Cleanser as a gentle, non-stripping gel wash for all skin types, particularly dry and sensitive skin. The company says the formula removes daily grime while helping preserve skin’s natural lipids, identifies a finished-product pH range of 5.5–6.5 and discloses 15% glycerin. It also identifies the cleanser as PETA-certified vegan and cruelty-free.[1]
The brand reports that a single cleanse increased skin moisture capacity for as long as 48 hours in an independent clinical study of 22 subjects. This is product-specific evidence, but the public summary does not disclose the size of the change, the comparator or the full testing protocol. It does not establish that your face stays equally hydrated for 48 hours after every wash.[1]
Claims vs. formula
Coco-betaine and coco-glucoside provide the principal cleansing action. Their combination fits a soft-lather, non-soap approach, while the product’s disclosed slightly acidic-to-near-neutral pH adds relevant formula context. Research on mild cleansers shows that surfactant combinations, cleanser pH and added moisturizers can influence how much washing disrupts skin proteins and lipids. This evidence supports the design logic but does not independently validate a zero-irritation claim for KraveBeauty.[2]
Glycerin at the declared 15% concentration gives this rinse-off formula a specific moisturizing distinction. Dipropylene glycol, butylene glycol, methyl gluceth-10, sodium PCA and panthenol add further water-binding or conditioning functions. The finished-product study directly addresses skin moisture capacity; ingredient-level glycerin research explains why the humectant system is plausible without isolating each ingredient’s contribution.[3]
Hemp seed oil and caprylic/capric triglyceride provide emollient ingredients, but the amount left on skin after rinsing is not established by the INCI. Camellia sinensis leaf water, matcha-related black tea leaf powder and green tea extract add a botanical story. Their antioxidant reputation does not prove that this cleanser provides the same effects as a separately tested leave-on antioxidant treatment.
The formula contains no added fragrance, essential oils, listed exfoliating-acid treatment or acne drug. The citric acid in the ingredient list is not evidence that the cleanser functions as a chemical peel.
Ingredients that matter
The combination of coco-betaine and coco-glucoside handles routine cleansing while the substantial glycerin concentration helps explain the brand’s focus on after-wash comfort. The rest of the humectant system supports that goal instead of attempting to make a stronger, more aggressive foam.
Hemp seed oil and caprylic/capric triglyceride provide complementary emollient functions. Panthenol and sodium PCA add more moisture-oriented conditioning. The matcha and tea ingredients contribute to product identity, but the human hydration study cannot establish that they are responsible for the measured result.
Fragrance-free ingredients and the brand’s pH disclosure are useful shopping details if you already know that scented or strongly cleansing washes bother your skin. Individual surfactant or botanical sensitivities still matter, even in a cleanser positioned for sensitive skin.
Glycerin
If your skin feels dry or tight, glycerin helps your skin hold moisture. You don't need a high percentage or a separate serum when your moisturizer already works well.
Read the IngredientBrief
Coco-Betaine
Coco-betaine is a cleansing and foam-supporting surfactant. It is not cocamidopropyl betaine, and the full cleanser determines mildness.
Read the IngredientBrief
Coco-Glucoside
Coco-Glucoside is a well-established nonionic cleansing surfactant. The complete surfactant system determines how gentle a cleanser feels, and alkyl-glucoside contact allergy is clinically documented in sensitized people.
Read the IngredientBrief
Panthenol
Panthenol is a well-supported humectant and conditioning ingredient that improves hydration and helps reduce water loss. The complete moisturizer matters more than a high percentage or broad barrier-repair marketing.
Read the IngredientBriefWhat to expect in the short term
You get a gentle-leaning gel wash with light foam and a softer post-rinse feel than you may experience with more aggressive cleansers. KraveBeauty’s 22-person study reports improved skin moisture capacity after a single use, but that does not establish exactly how hydrated your skin will feel.
What to expect over time
With ongoing use, the product’s role remains reliable daily cleansing while avoiding an unnecessarily stripped feeling. The product-specific study measures moisture after one use; it is not a long-term clinical demonstration of acne treatment, eczema improvement or permanent barrier repair.
If you use stronger leave-on treatments, a low-foam cleanser can keep the wash step straightforward. If you regularly wear very water-resistant makeup or sunscreen, compare whether a separate first cleanse is useful rather than assuming one gel wash removes every product completely.
Who it fits
This is especially relevant if your skin is dry, normal, combination or sensitive and you want a cleanser designed around after-wash comfort. It can also fit oily skin when a less aggressive cleansing feel is your preference; you do not need a squeaky-clean finish to remove ordinary dirt and oil.
If your goal is active acne treatment, deep exfoliation or unusually strong degreasing, choose a cleanser designed for that purpose. KraveBeauty specifically says the cleanser is not an acne treatment, so its non-comedogenic-ingredient positioning should not be confused with proof of reduced breakouts.[1]
KraveBeauty identifies the exact product as PETA-certified vegan and cruelty-free, which supports both shopper preferences without assuming that plant-derived ingredients are automatically suitable for everyone.
Compare before you buy
Choose Matcha Hemp if you want Budget pricing, a disclosed 15% glycerin level, a pH range of 5.5–6.5 and product-specific moisture-capacity testing. Those concrete details distinguish it from cleansers that rely entirely on general botanical descriptions.
Choose another cleanser if you prefer a stronger lather or want acne medication in the wash step. A separate cleansing balm or oil may also be more practical when you routinely wear heavy, water-resistant products.
Final Assessment
KraveBeauty Matcha Hemp Hydrating Cleanser offers compelling Budget value if you want gentle daily cleansing with specific moisture-support evidence, especially for dry or sensitive routines. Its mild surfactant system, disclosed 15% glycerin and 22-person hydration study give the brand’s comfort positioning substance, while the 48-hour claim remains a limited study finding rather than a guaranteed personal outcome or a substitute for leave-on moisturizer.
Where to buy
Choose a retailer to view current pricing and availability.
We may earn a commission through these links at no additional cost to you.
Last reviewed: October 2026
Sources
- KraveBeauty. Matcha Hemp Hydrating Cleanser. Current official U.S. product page, complete INCI, stated 15% glycerin, pH, certification and 22-subject study. Accessed October 14, 2026.
- Ananthapadmanabhan KP, Moore DJ, Subramanyan K, Misra M, Meyer F. Cleansing without compromise: the impact of cleansers on the skin barrier and the technology of mild cleansing. Dermatologic Therapy. 2004;17 Suppl 1:16–25. Cleanser-system research, not a study of this KraveBeauty formula.
- Fluhr JW, Darlenski R, Surber C. Glycerol and the skin: holistic approach to its origin and functions. British Journal of Dermatology. 2008;159(1):23–34. Ingredient-level review, not finished-product evidence for Matcha Hemp.
