Naturium Niacinamide Cleansing Gelée 3% Review

BeautyBrief™

Brand

Naturium

Product

Niacinamide Cleansing Gelée 3%

Claims check

If you want 3% niacinamide in a cleanser, Naturium discloses that amount and short-term testing, but a rinse-off product is not a leave-on serum.

Shopper fit

  • Dry
  • Normal
  • Combination
  • Oily
  • Sensitive
  • Acne-Prone

Formula flags

  • None identified

Shopper preferences

  • Vegan
  • Cruelty-Free
  • Dermatologist-Tested

Key ingredients

NiacinamideAdds meaningful skin-conditioning support without replacing a leave-on niacinamide treatment.
GlycerinGives you high-placed moisture support that helps keep cleansing comfortable.
Disodium Cocoyl GlutamateHelps remove oil and daily buildup.
Disodium CocoamphodiacetateAdds cleansing while helping keep the wash gentle.
Sodium HyaluronateAdds moisture-binding support to the cleansing formula.

Price tier

$ Budget

Value check

At the Budget tier, you get disclosed niacinamide and a one-day oil-control study, not demonstrated lasting sebum reduction.

Where to buy

We may earn a commission through these links at no additional cost to you. This does not affect our BeautyBrief.

Bottom line

If you like fragrance-free gel cleansing, Naturium combines 3% niacinamide with humectants. The short oil-control study does not establish lasting correction, and its rinse-off benefits differ from a leave-on treatment. At the Budget tier, value comes from formula disclosure and daily cleansing.

What is Shopper Fit?

Shopper Fit shows who The Beauty Briefing finds the product is reasonably suited for after reviewing the complete formula or product design, product format, expected performance, directions, tolerability, usability, and available evidence.

Depending on the product category, Shopper Fit may reflect factors such as skin type, hair or scalp characteristics, product needs, routine compatibility, sensitivity, experience level, or practical use considerations.

Shopper Fit is BB's editorial product-fit assessment, not a copy of the brand's marketing. It is not a diagnosis, a guarantee of results or tolerance, or a claim that the product is suitable for everyone.

What are Shopper Preferences?

Shopper Preferences are product attributes The Beauty Briefing has enough evidence to treat as established for the exact product. A brand statement, badge, or retailer claim alone is not enough.

Vegan
BB found sufficient documentation to verify the vegan claim within the documented product scope.
Cruelty-Free
BB found sufficient documentation to verify the cruelty-free claim within the scope of the evidence reviewed.
Non-Comedogenic
BB found sufficient product-specific evidence or documentation to support the non-comedogenic claim. A brand claim by itself does not qualify.
Dermatologist-Tested
BB verified documentation showing the exact product was tested with dermatologist involvement. This does not mean dermatologist-recommended.
Ophthalmologist-Tested
BB verified documentation showing the exact product was tested with ophthalmologist involvement.
Hypoallergenic
BB found sufficient product-specific evidence or documentation to support the hypoallergenic claim. It does not guarantee that no shopper will react.
None Found
BB did not find sufficient evidence to verify any of the controlled Shopper Preferences for the exact product.

Brand marketing tells BB what to investigate. BeautyBrief tells the shopper what BB has established.

What are Formula Flags?

Formula Flags identify characteristics of a product's formula that materially affect shopper fit, tolerability, routine compatibility, or use. A flag does not mean an ingredient is bad or that the product is unsafe. It highlights something worth knowing before you buy.

Fragrance
Added fragrance or parfum that materially affects shopper fit or tolerability.
Essential oils
Essential oils that are relevant to fragrance exposure, sensitivity, or use.
Drying alcohols
Volatile alcohols at a level that materially affects feel, dryness, or tolerability.
Retinoids
Retinoid actives that affect routine compatibility, tolerability, or use.
Exfoliating acids
Exfoliating acids such as AHAs, BHAs, or PHAs at a functionally relevant level.
Comedogenic concerns
Formula characteristics that warrant additional consideration for breakout-prone shoppers.
Sulfates
Sulfate cleansing agents that materially affect cleansing strength, skin or hair feel, or shopper fit.
Silicones
Silicones that materially affect texture, finish, or shopper fit.
Added color
Added colorants that materially affect the finished formula or shopper use.
Other
Another formula characteristic materially affects shopper fit or use.
None identified
No defined Formula Flags materially affect shopper fit or use.

Formula Flags are informational. They are not a list of ingredients everyone should avoid.

If you want a fragrance-free gel cleanser with more formula support than a basic wash, Naturium Niacinamide Cleansing Gelée 3% gives you strong Budget value. You get 3% niacinamide, high-placed glycerin, sodium hyaluronate, a pH of 5.5–6.5, and finished-product makeup-removal and oil-control testing.

Beauty Briefing Verdict 2026 09 21T114358.461 1

What it claims

Naturium says the cleanser gently dissolves makeup, oil, and impurities while leaving your skin softer, smoother, and balanced rather than dry or stripped. The current U.S. page discloses 3% niacinamide and says the finished product is clinically proven to remove makeup and provide immediate and all-day oil control.[1]

The current page also identifies it as fragrance-free, vegan, cruelty-free, dermatologist-tested, suitable for all skin types, and appropriate for morning and evening use.[1]

Claims vs. formula

Disodium cocoyl glutamate, disodium cocoamphodiacetate, and decyl glucoside remove oil, sunscreen, light makeup, and routine buildup without relying on a sulfate-led cleansing base.

Niacinamide appears third at a disclosed 3%. That is meaningful within the formula, but brief rinse-off contact still limits how much you should expect for longer-term tone or barrier benefits.

Glycerin appears fourth and sodium hyaluronate adds more moisture support. The disclosed pH range also fits the daily-use positioning.

Naturium provides finished-product support for immediate and all-day oil control, but the public page does not publish enough study detail to treat this like a leave-on oil-control treatment.

Ingredients that matter

Niacinamide appears third in the INCI and the manufacturer states it is present at 3%. Disodium cocoyl glutamate, disodium cocoamphodiacetate and decyl glucoside supply gentle-feeling cleansing; glycerin and sodium hyaluronate add moisture-binding support.

The product has a published pH range of 5.5–6.5 and a one-day finished-product study reporting makeup removal and oil-control effects. That limited study does not establish long-term reduction of sebum secretion or the same benefits as a leave-on niacinamide serum.

Close-up of a hand holding a niacinamide serum dropper for skincare.

Niacinamide

If your skin feels dry or uncomfortable, niacinamide can support hydration and reduce water loss in a well-formulated product. It also has evidence for uneven tone and visible oiliness, but…

Read the IngredientBrief
Close-up of glycerin dropper and test tube with glycerin.

Glycerin

If your skin feels dry or tight, glycerin helps your skin hold moisture. You don't need a high percentage or a separate serum when your moisturizer already works well.

Read the IngredientBrief
Disodium Cocoamphodiacetate

Disodium Cocoamphodiacetate

Disodium Cocoamphodiacetate is a cleansing surfactant used in micellar waters and face washes. It supports cleansing and skin conditioning, but the full surfactant system determines removal power and mildness.

Read the IngredientBrief
Hyaluronic acid serum dropper with liquid on a soft pink background.

Hyaluronic Acid

If your skin feels dry or tight, hyaluronic acid helps your skin hold moisture. You don't need several HA forms or a separate serum when your moisturizer already hydrates well.

Read the IngredientBrief

Safety and regulatory context

Naturium explicitly describes this cleanser as vegan, cruelty-free, dermatologist-tested and fragrance-free.[1] These declarations support its controlled shopper preferences without guaranteeing universal skin compatibility.

The manufacturer’s optional five-minute mask direction does not automatically provide superior results for everyone. It advises patch testing and daytime SPF, while routine use is distinct from leave-on acne medication.

The earlier review also documented relevant brand policy information.[2]

What to expect in the short term

The gelée rinses clean without aiming for an aggressively degreased finish. It handles ordinary facial oil, sunscreen, light makeup, and daily residue while the humectants help keep the wash comfortable.

Naturium also suggests a five-minute quick-mask use. Treat that as an optional brand-directed use, not as a reason to expect leave-on niacinamide results.

What to expect over time

The repeat-use value is dependable daily cleansing with a comfortable feel. Uneven tone and longer-term barrier goals are still better handled with leave-on products.

At the Budget tier, the current 7.1 fl oz cleanser is the retailer-listed amount. The disclosed niacinamide level, humectants, pH control, fragrance-free positioning, and finished-product testing make that a strong value case.

Who it fits

This makes the most sense if your skin is dry, normal, combination, oily, sensitive, or acne-prone and you want a fragrance-free gel cleanser with useful support ingredients.

If your skin is very dry, peeling, or treatment-stressed, a creamier cleanser may still feel better.

Compare before you buy

Choose Naturium when you want a fragrance-free gel cleanser with 3% niacinamide, humectants, pH control, and finished-product testing.

Choose a creamier cleanser when minimizing cleansing intensity matters more than the extra formula features.

Final Assessment

If you want a fragrance-free gel cleanser with a disclosed 3% niacinamide level, Naturium pairs cleansing surfactants with humectants and a small one-day product study. The marketing does not prove lasting oil suppression or treatment-strength niacinamide benefits after rinsing. At the Budget tier, its value lies in the ingredient transparency and gentle cleansing format.

Last reviewed: October 2026

Sources

  1. Official exact-product page. Manufacturer formula and product-claim details consulted October 14, 2026.

    Return to citation.

  2. PETA company listing previously cited. Previously documented supporting product or brand context.

    Return to citation.

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